What is Search Engine Optimization?
Search Engine Optimization or SEO is the process of taking steps to help a website or piece of content rank higher on Google or in fact any other Search Engine. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. The majority of online searches begin with a search engine like Google. In fact, 75 percent of those searches start on Google.
To better understand how you can rank your content higher in the search engines, you need to first understand how search works. The ultimate goal of this presentation is to help you understand the ins and outs of search so you can optimize your content to rank higher on Google and get more eyeballs on your content.