Paid Media

Paid Media.

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Paid Media - Digital Marketing

What is Paid Media?

Paid media are display or broadcast advertising. In digital channels, paid media include banner ads, Pay Per Click
(PPC) search ads, advertorials, sponsorships, sponsored links, and pay-per-post blogging. The common factor of all
these channels is that they are a form of advertising for which a media buy is necessary.

Examples of Paid Media.

  • Google Advertising
  • Social Media Advertising
  •  Pay Per Click (PPC)
  • TV Advertising
  • Radio Advertising
  • Magazine Advertising

Paid Ads Statistics.

  • End of 2021 digital paid ad revenue US$705bn up from US$634bn in 2019 (ZenithMedia)
  • Facebook’s paid revenue in the US alone was $114.93bn in 2021. (Webfx)
  • In 2022, the average internet user has clicks/views US$286.60 worth of paid search ads per year. (Statistia)