What everyone is saying about your business.
What is Earned Media?
Earned media is the user generated content provided on the internet that you do not directly control. You do however control the responses and feedback by correctly positioning your owned media content that they comment on. Earned media is an element of Converged Media and should be combined with either paid and/or owned media.
To use your earned media effectively you will need a community manager that understands both your brand voice messaging and visual branding, to enable them to engage live with customers on the web.
Earned Media includes digital assets such as:
- Social Media posts
- Blog Comments,
- Photos and anything that the user creates that promotes the brand.