Schema markup
Schema markup is structured data added to a page — typically as JSON-LD — that describes the content in a machine-readable vocabulary defined by schema.org.
Updated July 10, 2026
In depth
Schema powers rich results, entity recognition, and AEO extraction. Priority types for AI citation are Organization, Person, Article, FAQPage, HowTo, and Speakable. Ship it on every route, not just the homepage.