Entity
In SEO and AEO, an entity is a distinct thing — a person, organisation, place, product, or concept — that search and answer engines recognise and link to a knowledge graph.
Updated July 1, 2026
In depth
AI engines cite entities they can identify. Schema.org markup (Organization, Person, Product), consistent NAP data, and cross-linked profiles (sameAs) build entity strength. Weak entity signals are the most common reason a well-written page fails to earn AI citations.
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