JSON-LD
JSON-LD (JSON for Linked Data) is the recommended format for embedding schema.org structured data on a web page, delivered inside a script tag in the document head.
Updated June 20, 2026
In depth
Google, Bing, and most AI crawlers prefer JSON-LD over Microdata or RDFa. It keeps the markup out of the visible DOM, which simplifies templating and reduces the risk of accidental content divergence.
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