How to Add AEO-Ready Schema to Any Page

A 5-step recipe for adding FAQPage, HowTo, Article, and Speakable JSON-LD to any page in under 15 minutes — the minimum viable structured data stack for AI answer engines.

1. Step 1

   Pick the right schema type

   Q&A pages → FAQPage. Step-by-step tutorials → HowTo. Editorial or blog content → Article/BlogPosting. Product reviews → Product + Review.

2. Step 2

   Generate the JSON-LD

   Use our Schema Generator tool, or write it by hand. Keep @context as 'https://schema.org' and include all required properties for the type.

3. Step 3

   Add Speakable for voice + audio AI

   Inside your Article or WebPage schema, add a speakable property pointing to a CSS selector for the short answer. Voice assistants and audio summaries use this.

4. Step 4

   Inject the script tag in the head

   Add <script type='application/ld+json'>{...}</script> in the document head, not the body. Frameworks like TanStack and Next expose a head() helper for this.

5. Step 5

   Validate before shipping

   Paste the URL into Google's Rich Results Test and Schema.org validator. Fix every error before deploying — one bad property invalidates the whole block.

   Tip · Warnings are usually fine; errors are not.