GEO (Generative Engine Optimization)
Also known as: Generative Engine Optimization
GEO, or Generative Engine Optimization, is the broader discipline of optimising for AI-generated results — including AI answers, generative summaries, and multi-source syntheses like Google AI Overviews.
Updated July 20, 2026
In depth
GEO overlaps with AEO but includes non-Q&A surfaces such as generative product comparisons, AI shopping results, and synthesis over multiple citations. The optimisation levers are the same: crawlability, structured data, entity signals, and short quotable passages.
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